Case study · Studio project

Luxuriosa Travels

A luxury travel advisory site for leisure and corporate trips.

Type
Studio project
Status
Live marketing site

The problem

A travel advisor needs a site that feels like the trips, not like a template agency page. The people who book this kind of travel decide quickly whether an advisor understands them, and a stock layout says the wrong thing.

Luxuriosa works with Coastline Travel Advisors in El Dorado Hills.

Luxuriosa is a family business: Eric and his wife co-own and run it.

The Luxuriosa Travels homepage: a traveler walking on a beach behind the headline, with Plan a trip and Corporate travel buttons.
The Luxuriosa Travels homepage.

What we built

  • Two ways in. Separate pages for leisure travel and corporate travel, because the two readers want different things first.
  • The concierge difference. One page that says plainly what an advisor does that a booking site does not.
  • A Journey Finder. Trips filtered by how you want to feel, when you can go, and where you want to be. Each journey is a starting point, and asking about one carries it straight into the inquiry.
  • About and contact. Who the advisor is, and an inquiry form that asks for what a first conversation needs.
The Luxuriosa Journey Finder: a night sky behind the headline They say start with a destination. We start with a feeling., with filters for how you want to feel and when you want to travel.
The Journey Finder starts with a feeling, not a destination.
The Luxuriosa Travels About page: a city skyline at dusk behind the headline Newly founded. Personally invested.
The About page.

Status

Live marketing site. Visit site

Start a project

Want a site that feels like your work?

Tell me about the business and the customers you want to reach.

Start a project