Case study · Studio project

Serrano Dog Walks

Dog walking with a price, a route, and one way to book.

Type
Studio project
Status
Live site

The problem

A neighborhood dog walker has to earn a neighbor’s trust before the first walk. The site has to answer what a dog owner asks first, what it costs, when, and where the walks go, and then give one clear way to book.

Serrano Dog Walks is a family business: Eric’s son runs it.

The Serrano Dog Walks homepage: the headline Serrano Dog Walks and a Book a walk button beside a photo of Daniel walking a dog along a neighborhood sidewalk.
The homepage: who walks your dog, where, and how to book.
The Serrano Dog Walks rates: $10 for a 30-minute walk and $5 more for a second dog, shown as price tags, above a note that only well-mannered, leash-trained dogs are walked.
Rates as tags: one price, one add-on, and the house rule stated once.

What we built

  • A price you can read in a second. One walk, one price, and one add-on for a second dog, shown as tags instead of a rate table.
  • Hours and route up front. Weekday and weekend hours, and the walks drawn on Serrano’s own trail map, so an owner knows when and where their dog goes.
  • The rules, said kindly. Leash-trained, people-friendly dogs only, stated once and plainly.
  • One way to book. Every walk is arranged through a parent by email, so an adult sets up each appointment.
Where the walks go: the heading Serrano streets & trails above the Serrano nature trails map, with numbered trails and their difficulty.
Where the walks go, on Serrano’s own trail map (courtesy of Serrano).

Status

Live site. Visit site

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